Friday, January 6, 2012

JC Penney (JCP 34.96 +1.19)

JCP up nice today on 2X volume. I've been eyeing an entry point ever since Apple and Target star Ron Johnson joined JCP.

He officially took the reins as CEO Nov. 1 2011 and wasting no time in making moves:
@BusinessInsider articles: Ron may institute a Genius Bar-like atmosphere in JC Penney and he's bringing in talent.
Ron says in this Businessweek Article,"I'm not here to improve, I'm here to transform."
"But you don't need to stock iPads to create an irresistible retail environment. You have to create a store that's more than a store to people." as written in Harvard Business Review.


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