Amazing how things go when you take your eyes off the road. I don't know what's going on with GoPro but I do know that they had an opportunity to absolutely own the action camera vis a vis the voyeuristic lifestyle videography space. Like Red Bull isn't just an energy drink or YETI isn't just a cooler, GoPro isn't just a camera, it's a glimpse into people's lives. A lifestyle brand. They were heading down the track to enable their fans to make it easy to share and let us all in but I'm afraid they may be losing sight.
I wanted to wait until it got to around $5 before I dipped a toe but it may not get there after all and they'll likely be acquired before the stock recovers considerably. This price action today is odd to say the least.
and then it got more weird:
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