Wednesday, March 6, 2019

Fitbit, Inc. (FIT $6.05) to take on Apple?!

FIT is introducing new lines and services in attempt to take on Apple Watch.
Remembering that FIT has a ton of data on their consumers, know their "health solutions business" coined, Fitbit Care. This relationship with the consumer not only monetizes that data but creates a very sticky relationship with them. Charts be damned, I'm liking this story more and more.
Still watching, no positions.



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